Social marketing at the junction of urban planning
At first blush, it feels as though social marketing and urban planning don’t have a lot in common; the former dealing with behaviours and the latter dealing with megatonnes of […]
Tag Archives: social marketing
The continuing impact of a contagious truth
Recently, I was interviewed by Danielle Caldwell, founder of the Re-Quilibrium social marketing podcast, about the Embrace Life road safety campaign I instigated/led and its continuing positive impact even after […]
