Contagious Truth

Exploring social marketing and behaviour change

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Talking Science – an interview with Allison Coffin

January 10, 2018by Neil Hopkins Leave a comment

Creating public dialogue about science isn’t easy – I wrote about a significant missed opportunity recently. And yet, if we could bring science closer to the public, we would be […]

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Interviews

​Climate Change – Dire Warnings Don’t Tell A Compelling Story

November 15, 2017by Neil Hopkins 1 Comment

Most people appear to agree that we need to change our behaviour concerning the climate and natural environment that sustains us. This is not a new debate – as outlined […]

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Commentary

Connected tech nudges water saving behaviour

July 11, 2017by Neil Hopkins Leave a comment

Over the years, there have been many campaigns to try and get us to change our behaviours around water consumption (for example, thirty seconds with Google throws up this effort […]

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Commentary

I don’t make a habit of taking photographs in public restrooms, but…

July 7, 2017by Neil Hopkins 2 Comments

(This is, genuinely, about behavioural direction)

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Commentary

Trash talking behaviour change

August 27, 2016by Neil Hopkins Leave a comment

  Littering is bad.  You know it.  I know it.  Most people, if asked, think that littering is “disgusting”. So why does it keep building up (and what behavioural change cues […]

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Commentary

Social marketing at the junction of urban planning

March 19, 2016by Neil Hopkins 4 Comments

At first blush, it feels as though social marketing and urban planning don’t have a lot in common; the former dealing with behaviours and the latter dealing with megatonnes of […]

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Commentary

The continuing impact of a contagious truth

June 24, 2015by Neil Hopkins 2 Comments

  Recently, I was interviewed by Danielle Caldwell, founder of the Re-Quilibrium social marketing podcast,   about the Embrace Life road safety campaign I instigated/led and its continuing positive impact even after […]

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Works and Projects

Superb customer insight plays well for Robinsons

June 16, 2015by Neil Hopkins 1 Comment

Customer insight should be one of the most important underpinnings of any campaign.  Going over and above what the data is telling you, insight helps to develop genuine contagious truth, connecting […]

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Commentary

Looking EAST at the #UpcycleRevolution

June 14, 2015by Neil Hopkins Leave a comment

Changing behaviours around recycling waste should be fairly straightforward. Most local authorities (at least here in the UK) offer a pretty good from-home recycling service.  Many products have the recycling […]

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Commentary

When rationalism isn’t enough

June 8, 2015by Neil Hopkins Leave a comment

Emotional connections drive behaviour.  Ads which make you cry will make you do something about them – engage with the brand, share the work on or rewind to have another […]

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Commentary

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